Customer-Centric Marketing Approach

In this age of consumerism and materialism, consumers are constantly being inundated with marketing advertisements and promotional messages intended to attract them. Unfortunately, this strategy, honed over the years is proving to be inadequate and ineffective to a large extent.

To address the challenge of consumer marketing fatigue and be successful at implementing marketing strategies, there is the need to delve into the psychological aspect of marketing and consumer behavior, a key aspect of the BBA Marketing program offered here at Academic City

2021 intake is open

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Some Career Options In Marketing

Sudhakar Shinde

A degree in BBA Marketing opens up one to numerous opportunities in various fields and industries. Find some career options:

 Advertising Account Executive  Advertising Account Planner
 Advertising Art Director  Advertising Copywriter
 Marketing Executive  Market Researcher
 Media Planner  Media Buyer

Entry Requirements

Minimum C6 in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)

Minimum D or a pass in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)

Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and 3 passes in the A-Levels. (Elective/Add/Further Mathematics and Physics mandatory).

Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and a minimum score of 4 points in 3 Higher Level (HL) subjects. (Elective/Add/Further Mathematics and Physics mandatory)

Minimum of 50% overall average pass. (subject to approval NAB) Mathematics, English and Physics mandatory

Minimum GPA of 3.0 (Mathematics, English and Physics mandatory)

What To Know
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Course Outline

 Communication Skills

 Essential Mathematics for Business (With MATLAB)

 French Language

 Fundamentals of Innovation and Entrepreneurship (FIE) Seminar I

 Introduction to Doing Business in Africa

 Introduction to Programming with Python

 Technology and Society

 Fundamentals of Innovation and Entrepreneurship (FIE) Seminar II

 Market Intelligence

 Logic and Critical Thinking

 Principles of Management

 Principles of Marketing

 Principles of Microeconomics

 Text and Meaning

 Fundamentals of Innovation and Entrepreneurship (FIE) I

 Global Environment of Business Decisions

 Intellectual Property Law

 Introduction to Digital Analytics

 Leadership Seminar I

 Principles of Macroeconomics

 Quantitative Methods in Business (With MATLAB)

 African Studies

 Data Analysis for Decision Making

 Consumer Preference and Behaviour

 Customer Relationship Management

 Entrepreneurial Selling

 Fundamentals of Innovation and Entrepreneurship (FIE) II

 International Entrepreneurship

 Brand Management

 Business Finance

 Digital Marketing Communications Strategy I

 Entrepreneurial Strategy and Business Models

 Leadership Seminar II

 Marketing Information Systems

 Management and Organizational Behaviour

 Business Law

 Business Research Methods

 Creating Value through Innovation

 Digital Marketing Communications Strategy II

 Industry Internship

 Marketing Career In Practice

 Project Management with Risk Analysis

 Customer Experience Design

 Contemporary Issues and Practice in Business

 Elective I

 Interactive Marketing Management

 Project Work I

 The Business Professional

 Elective II

 International Marketing

 Project Work II

 Sustainable Marketing

 Sustainable Strategic Management

Electives

 Corporate Brand Identity Design

 Cross-cultural Communication

 Development Finance

 Marketing of Financial Services

 Tourism Marketing

 Social Entrepreneurship

2021 intake is open

Our Unique Learning Pillars


  • Experiential Learning

    Hands-on learning to prepare students to readily apply concepts, to easily integrate into the workspace.


  • Contextual Learning

    Solving real grass-root problems to expose students to the local context and develop empathy towards the continent’s progress.


  • Unified Learning

    A project-based approach that combines concepts across courses to connect the dots and enable unified learning.


  • Extensional Learning

    Arms students with a viable toolkit to help them confront real-life issues, they may not have encountered during their academic life, squarely.