BBA Marketing
Customer-Centric Marketing Approach
In this age of consumerism and materialism, consumers are constantly being inundated with marketing advertisements and promotional messages intended to attract them. Unfortunately, this strategy, honed over the years is proving to be inadequate and ineffective to a large extent.
To address the challenge of consumer marketing fatigue and be successful at implementing marketing strategies, there is the need to delve into the psychological aspect of marketing and consumer behavior, a key aspect of the BBA Marketing program offered here at Academic City
BBA Marketing at ACity
The Bachelor of Business Administration in Marketing program aims to produce graduates wishing to pursue a career in marketing and its related areas. It also equips students with the knowledge and skills for managing the marketing function to become professionals who can confidently lead and innovate marketing campaigns within a business environment locally and intentionally.
With a focus on consumer behavior and trends combined with an innovative approach to teaching, the course encompasses both traditional and new marketing approaches designed to give the student a holistic view of modern-day best-marketing strategies.
September 2024 Intake Is Open
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Start your journey towards higher education by submitting your online application today! Click the 'Apply Now' button below and fill out the required information. Apply now and take the first step towards realizing your academic goals.
Some Career Options In Marketing
A degree in BBA Marketing opens up one to numerous opportunities in various fields and industries. Find some career options:
Advertising Account Executive | Advertising Account Planner |
Advertising Art Director | Advertising Copywriter |
Marketing Executive | Market Researcher |
Media Planner | Media Buyer |
Entry Requirements
Minimum C6 in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum D or a pass in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and 3 passes in the A-Levels. (Elective/Add/Further Mathematics and Physics mandatory).
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and a minimum score of 4 points in 3 Higher Level (HL) subjects. (Elective/Add/Further Mathematics and Physics mandatory)
Minimum of 50% overall average pass. (subject to approval NAB) Mathematics, English and Physics mandatory
Minimum GPA of 3.0 (Mathematics, English and Physics mandatory)
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Course Outline
Communication Skills
Essential Mathematics for Business (With MATLAB)
French Language
Fundamentals of Innovation and Entrepreneurship (FIE) Seminar I
Introduction to Doing Business in Africa
Introduction to Programming with Python
Technology and Society
Fundamentals of Innovation and Entrepreneurship (FIE) Seminar II
Market Intelligence
Logic and Critical Thinking
Principles of Management
Principles of Marketing
Principles of Microeconomics
Text and Meaning
Fundamentals of Innovation and Entrepreneurship (FIE) I
Global Environment of Business Decisions
Intellectual Property Law
Introduction to Digital Analytics
Leadership Seminar I
Principles of Macroeconomics
Quantitative Methods in Business (With MATLAB)
African Studies
Data Analysis for Decision Making
Consumer Preference and Behaviour
Customer Relationship Management
Entrepreneurial Selling
Fundamentals of Innovation and Entrepreneurship (FIE) II
International Entrepreneurship
Brand Management
Business Finance
Digital Marketing Communications Strategy I
Entrepreneurial Strategy and Business Models
Leadership Seminar II
Marketing Information Systems
Management and Organizational Behaviour
Business Law
Business Research Methods
Creating Value through Innovation
Digital Marketing Communications Strategy II
Industry Internship
Marketing Career In Practice
Project Management with Risk Analysis
Customer Experience Design
Contemporary Issues and Practice in Business
Elective I
Interactive Marketing Management
Project Work I
The Business Professional
Elective II
International Marketing
Project Work II
Sustainable Marketing
Sustainable Strategic Management
Electives
Corporate Brand Identity Design
Cross-cultural Communication
Development Finance
Marketing of Financial Services
Tourism Marketing
Social Entrepreneurship