BA in Advertising & Public Relations
Stand Out From The Competition
In a highly competitive industry, Brand Loyalty and Customer Perception can be the driving force of any brand. The technological advancement of today’s fast-paced world enables brands to leverage several tools to creatively communicate their unique selling proposition in a way that resonates with their target audience. Traditionally, Public Relations involved writing press releases, communique and articles intended to reinforce the overall impression of a brand.
Today, when brands engage in real-time advertising and public relations, the purpose is not to only strengthen or maintain their relationship with key stakeholders but also to be strategically positioned to create top-of-mind awareness.
BA Advertising and PR at ACity
Our Bachelor of Arts in Advertising and Public Relations is designed for students to engage with theory and contemporary practice, providing the necessary skills for employability within a start-up, a Communications department, creative agencies and wherever the practice of creative and external communications is integral to an organization and its brand.
This program reflects the current changing trends of the industry relevant to the local context. It is designed to meet the needs of the local industry, enhance student learning and increase employability and entrepreneurship.
September 2024 Intake Is Open
Apply Now
Start your journey towards higher education by submitting your online application today! Click the 'Apply Now' button below and fill out the required information. Apply now and take the first step towards realizing your academic goals.
Top Careers In Advertising and PR
With a degree in Advertising and PR, you can enjoy a successful and exciting career doing any of these:
Advertising Agency Manager and Account Manager | Corporate Communications Specialist |
Campaign Developer and Manager | Public Relations Manager |
Social Marketing Analyst | Public Affairs Manager |
Entry Requirements
Minimum C6 in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum D or a pass in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and 3 passes in the A-Levels. (Elective/Add/Further Mathematics and Physics mandatory).
Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and a minimum score of 4 points in 3 Higher Level (HL) subjects. (Elective/Add/Further Mathematics and Physics mandatory)
Minimum of 50% overall average pass. (subject to approval NAB) Mathematics, English and Physics mandatory
Minimum GPA of 3.0 (Mathematics, English and Physics mandatory)
Want To Know
More Information
Get the course pdf or offline application form below
Course Outline
Fundamentals of Information Technology
Communication Skills I
French Language
Introduction to Communication Studies
Basic Mathematics
Principles of Macroeconomics
Communication Skills II
African Studies
Logic and Critical Thinking
Introduction to Advertising & Public Relations
Introduction to Social Psychology
History of Media
Consumer Behaviour
Writing for Media
Language use in Communication
Public Speaking Techniques
Introduction to Television & Cinema
Theories & Techniques of Ideation in Advertising
Internet & New Media
Advertising Copywriting
Media Laws & Ethical Issues
Customer Relationships Management
Introduction to Photography
Design Workshop I (With Adobe)
Public Relations Writing
Research Methods
Creativity & Campaign Planning
Production of Advertisements for Radio & Television
Media Planning
Elective I
Public Opinion Research
Public Relations Strategy & Planning
Digital Public Relations
Design Workshop II (With Adobe)
Social Media Marketing
Elective II
Industrial Internship
Entrepreneurship & New Venture Creation
Event Planning and Management
Corporate Communication
Media Research
Elective III
Project I
Negotiation Skills
Social Media and PR Strategies
Crisis Management
Elective IV
Project II
Electives
Intercultural Communication
Media Sales & Promotions
Advertising and Promo for Sports
Strategy and Brand Management
Development Communication
International Advertising Techniques
Writing for Digital Media
Art Direction
Documentation in Advertisement and Public Relations
Interactive Media Design
Strategic & Creative Conception
Advanced Photography