BA Advertising and Public Relations
 
BA Advertising and Public Relations

BA in Advertising & Public Relations

Stand Out From The Competition

In a highly competitive industry, Brand Loyalty and Customer Perception can be the driving force of any brand. The technological advancement of today’s fast-paced world enables brands to leverage several tools to creatively communicate their unique selling proposition in a way that resonates with their target audience. Traditionally, Public Relations involved writing press releases, communique and articles intended to reinforce the overall impression of a brand.

Today, when brands engage in real-time advertising and public relations, the purpose is not to only strengthen or maintain their relationship with key stakeholders but also to be strategically positioned to create top-of-mind awareness.

BA Advertising and PR at ACity

Our Bachelor of Arts in Advertising and Public Relations is designed for students to engage with theory and contemporary practice, providing the necessary skills for employability within a start-up, a Communications department, creative agencies and wherever the practice of creative and external communications is integral to an organization and its brand.

This program reflects the current changing trends of the industry relevant to the local context. It is designed to meet the needs of the local industry, enhance student learning and increase employability and entrepreneurship.



September 2024 Intake Is Open

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Top Careers In Advertising and PR

BA Advertising and Public Relations

With a degree in Advertising and PR, you can enjoy a successful and exciting career doing any of these:

Advertising Agency Manager and Account Manager Corporate Communications Specialist
Campaign Developer and Manager Public Relations Manager
Social Marketing Analyst Public Affairs Manager

Entry Requirements

Minimum C6 in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)

Minimum D or a pass in 6 subjects including 3 core subjects (English, Mathematics, Integrated/General Science) and 3 elective subjects. (Physics, Elective Mathematics + Chemistry OR any other elective relevant to the chosen Program)

Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and 3 passes in the A-Levels. (Elective/Add/Further Mathematics and Physics mandatory).

Minimum of 5 credit passes in the IGCSE/O-Levels (Mathematics and English mandatory) and a minimum score of 4 points in 3 Higher Level (HL) subjects. (Elective/Add/Further Mathematics and Physics mandatory)

Minimum of 50% overall average pass. (subject to approval NAB) Mathematics, English and Physics mandatory

Minimum GPA of 3.0 (Mathematics, English and Physics mandatory)

Want To Know
More Information


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Course Outline

  Fundamentals of Information Technology

  Communication Skills I

  French Language

  Introduction to Communication Studies

  Basic Mathematics

  Principles of Macroeconomics

  Communication Skills II

  African Studies

  Logic and Critical Thinking

  Introduction to Advertising & Public Relations

  Introduction to Social Psychology

  History of Media

  Consumer Behaviour

  Writing for Media

  Language use in Communication

  Public Speaking Techniques

  Introduction to Television & Cinema

  Theories & Techniques of Ideation in Advertising

  Internet & New Media

  Advertising Copywriting

  Media Laws & Ethical Issues

  Customer Relationships Management

  Introduction to Photography

  Design Workshop I (With Adobe)

  Public Relations Writing

  Research Methods

  Creativity & Campaign Planning

  Production of Advertisements for Radio & Television

  Media Planning

  Elective I

  Public Opinion Research

  Public Relations Strategy & Planning

  Digital Public Relations

  Design Workshop II (With Adobe)

  Social Media Marketing

  Elective II

  Industrial Internship

  Entrepreneurship & New Venture Creation

  Event Planning and Management

  Corporate Communication

  Media Research

  Elective III

  Project I

 Negotiation Skills

 Social Media and PR Strategies

 Crisis Management

 Elective IV

 Project II

Electives

 Intercultural Communication

 Media Sales & Promotions

 Advertising and Promo for Sports

  Strategy and Brand Management

  Development Communication

  International Advertising Techniques

  Writing for Digital Media

  Art Direction

  Documentation in Advertisement and Public Relations

  Interactive Media Design

  Strategic & Creative Conception

  Advanced Photography

September 2024 Intake Is Open

Apply Now
BA Advertising and Public Relations
BA Advertising and Public Relations
BA Advertising and Public Relations
BA Advertising and Public Relations
BA Advertising and Public Relations
BA Advertising and Public Relations

Our Unique Learning Pillars

  • Experiential Learning

    Hands-on learning to prepare students to readily apply concepts, to easily integrate into the workspace.

  • Contextual Learning

    Solving real grass-root problems to expose students to the local context and develop empathy towards the continent’s progress.

  • Unified Learning

    A project-based approach that combines concepts across courses to connect the dots and enable unified learning.

  • Extensional Learning

    Arms students with a viable toolkit to help them confront real-life issues, they may not have encountered during their academic life, squarely.