Bachelor of Business Administration – Marketing
March 5, 2025 2026-06-02 12:29Bachelor of Business Administration in Marketing
Customer-Centric Marketing Approach
In this age of consumerism and materialism, consumers are constantly being inundated with marketing advertisements and promotional messages intended to attract them. Unfortunately, this strategy, honed over the years is proving to be inadequate and ineffective to a large extent.
To address the challenge of consumer marketing fatigue and be successful at implementing marketing strategies, there is the need to delve into the psychological aspect of marketing and consumer behavior, a key aspect of the BBA Marketing program offered here at Academic City
BBA Marketing at ACity
The Bachelor of Business Administration in Marketing program aims to produce graduates wishing to pursue a career in marketing and its related areas. It also equips students with the knowledge and skills for managing the marketing function to become professionals who can confidently lead and innovate marketing campaigns within a business environment locally and intentionally.
With a focus on consumer behavior and trends combined with an innovative approach to teaching, the course encompasses both traditional and new marketing approaches designed to give the student a holistic view of modern-day best-marketing strategies.
Top Career Options In Marketing
A degree in BBA Marketing opens up one to numerous opportunities in various fields and industries. Find some career options:
- Digital Marketing Manager / Digital Strategy Director
- Social Media Marketing Manager
- Digital Analytics / Data Insights Manager
- Marketing Officer (CMO)
- Advitising Manager
- Global Brand Manager
- Product Marketing Manager
- Marketing Communications Manager
Entry Requirements
Applicants must obtain Grade D or better in three (3) core subjects — English Language, Mathematics, and Integrated Science — plus passes in three (3) elective subjects. Applicants must achieve an aggregate score of 6–24.
Applicants must obtain credits in three (3) core subjects — English Language, Mathematics, and Integrated Science — plus credits in three (3) elective subjects. Applicants must achieve an aggregate score of 6–36.
Applicants must obtain passes in three (3) A-Level subjects, with at least one pass at Grade D or better. Applicants must also possess credit passes in five (5) GCE O-Level subjects, including English Language, Mathematics, and either a Science or Arts subject, depending on the applicant’s background.
Applicants must have completed the French Baccalaureate with an overall score of 10.00 or above.
Applicants must obtain Grades A*/A–C in English, Mathematics, and Science at the Standard Level (SL)/O-Level, in addition to passes in three (3) Higher Level (HL), A-Level, or IB subjects.
Applicants must possess five (5) O-Level credits, including English Language and Mathematics, plus passes in three (3) relevant A-Level subjects.
Applicants must possess a Grade 13 qualification with a minimum GPA of 2.50.
All foreign qualifications will be referred to GTEC for determination of equivalence and eligibility for admission to tertiary institutions in Ghana.
Electives
Options for Elective I
- Cross-cultural Communications
- Development Finance
- Supply Chain Management
Options for Elective I
- Event Management
- Managing Family Business
- Social Entrepreneurship
Course Outline
- Communication Skills
- Essential Mathematics for Business (With MATLAB)
- French Language
- Fundamentals of Innovation and Entrepreneurship (FIE) Seminar I
- Introduction to Doing Business in Africa
- Introduction to Programming with Python
- Technology and Society
- Fundamentals of Innovation and Entrepreneurship (FIE) Seminar II
- Market Intelligence
- Logic and Critical Thinking
- Principles of Management
- Principles of Marketing
- Principles of Microeconomics
- Text and Meaning
- Fundamentals of Innovation and Entrepreneurship (FIE) I
- Global Environment of Business Decisions
- Intellectual Property Law
- Introduction to Digital Analytics
- Leadership Seminar I
- Principles of Macroeconomics
- Quantitative Methods in Business (With MATLAB)
- African Studies
- Data Analysis for Decision Making
- Consumer Preference and Behaviour
- Customer Relationship Management
- Entrepreneurial Selling
- Fundamentals of Innovation and Entrepreneurship (FIE) II
- International Entrepreneurship
- Brand Management
- Business Finance
- Digital Marketing Communications Strategy I
- Entrepreneurial Strategy and Business Models
- Leadership Seminar II
- Marketing Information Systems
- Management and Organizational Behaviour
- Business Law
- Business Research Methods
- Creating Value through Innovation
- Digital Marketing Communications Strategy II
- Industry Internship
- Marketing Career In Practice
- Project Management with Risk Analysis
- Customer Experience Design
- Contemporary Issues and Practice in Business
- Elective I
- Interactive Marketing Management
- Project Work I
- The Business Professional
- Elective II
- International Marketing
- Project Work II
- Sustainable Marketing
- Sustainable Strategic Management
Why ACity
- Home to students from over 23 countries across africa
- Houses a digital makerspace and a technology & Entrepreneurial center for creative freedom & innovation
- A fully digitized campus with the fattest internet speed in a ghanaian university
- Experienced Faculty with industry experience. Student-to-faculty ratio 5:1
- 70% practical lessons
- Every ACitizen has the opportunity to do a work placement every vacation
