BA Advertising and Public Relations
March 5, 2025 2026-06-02 13:47Bachelor of Arts in Advertising & Public Relations
Stand Out From The Competition
In a highly competitive industry, Brand Loyalty and Customer Perception can be the driving force of any brand. The technological advancement of today’s fast-paced world enables brands to leverage several tools to creatively communicate their unique selling proposition in a way that resonates with their target audience. Traditionally, Public Relations involved writing press releases, communique and articles intended to reinforce the overall impression of a brand.
Today, when brands engage in real-time advertising and public relations, the purpose is not to only strengthen or maintain their relationship with key stakeholders but also to be strategically positioned to create top-of-mind awareness.
BA Advertising and PR at ACity
Our Bachelor of Arts in Advertising and Public Relations is designed for students to engage with theory and contemporary practice, providing the necessary skills for employability within a start-up, a Communications department, creative agencies and wherever the practice of creative and external communications is integral to an organization and its brand.
This program reflects the current changing trends of the industry relevant to the local context. It is designed to meet the needs of the local industry, enhance student learning and increase employability and entrepreneurship.
Top Careers In Advertising and PR
With a degree in Advertising and PR, you can enjoy a successful and exciting career doing any of these:
- Advertising Agency Manager and Account Manager
- Campaign Developer and Manager
- Social Marketing Analyst
- Corporate Communications Specialist
- Public Relations Manager
- Public Affairs Manager
Entry Requirements
Applicants must obtain credits in the following core subjects:
- English Language
- Core Mathematics
- Social Studies or Integrated Science
PLUS
Credits in three (3) relevant elective subjects approved by the University.
Relevant electives may include subjects in Agriculture, Sciences, Business, ICT, Languages, Visual Arts, Humanities, Technical, and Creative Arts disciplines, including subjects such as Biology, Physics, Elective Mathematics, Geography, Economics, Financial Accounting, Business Management, Graphic Design, General Knowledge in Art, Music, Government, History, ICT, Foods and Nutrition, Applied Electricity, French, and selected Ghanaian or foreign languages relevant to the programme.
Required Aggregate
- 36 or better for WASSCE / NOV-DEC
- 24 or better for SSSCE / NOV-DEC
Applicants must obtain credits in recognised core subjects, including English Language, Core Mathematics, and relevant humanities, science, technical, or ICT-related subjects such as Integrated Science, Social Studies, Civic Education, Environmental Studies, General Science, Agricultural Science, ICT, Data Processing, Computer Studies, or related subjects.
Applicants must additionally obtain credits in three (3) relevant elective subjects approved by the University. Relevant electives may include subjects in Sciences, Arts, Languages, Humanities, Commerce, and Business-related disciplines, including Biology, Chemistry, Physics, Geography, Literature in English, Economics, Commerce, Principles of Accounting, Government, Fine and Applied Arts, Music, and selected regional or foreign languages relevant to the programme.
Required Aggregate
- 36 or better for WASSCE / NECO
- 24 or better for SSSCE
Applicants must possess credits (Grade D or better) in five (5) GCE O-Level subjects, including English Language and Mathematics.
Applicants must additionally obtain passes in three (3) A-Level subjects, with at least two (2) passes at Grade D or better.
International Baccalaureate (IB)
Applicants must have completed either the International Baccalaureate (IB) Diploma or Diploma Programme (DP) Course.
Applicants must obtain:
- Passes in a minimum of four (4) or five (5) subjects, depending on the IB pathway
- Subjects must include Mathematics and English
- Subjects may combine Standard Level (SL)/O-Level and Higher Level (HL)
Applicants must have completed the French Baccalaureate (Baccalauréat Général — Série Économique et Sociale) with passes in a minimum of five (5) subjects.
Requirements include:
- Minimum score of 10/20 in each subject
- One subject may have a minimum score of 8/20, provided the overall average across all five subjects is at least 10/20
Applicants must possess:
- Five (5) O-Level credits, including English Language and Mathematics
- Passes in three (3) relevant A-Level subjects
Applicants must possess a Grade 13 qualification with a minimum GPA of 2.50.
All foreign qualifications will be referred to GTEC for determination of equivalence and eligibility for admission to tertiary institutions in Ghana.
Electives
LEVEL 400 SEMESTER 1
- Advanced Photography
- Corporate Brand Identity Design
LEVEL 400 SEMESTER 2
- Social Entrepreneurship
- Tourism Marketing
Course Outline
- Communication Skills
- French Language
- Fundamentals of Innovation and Entrepreneurship (FIE) Seminar I
- Introduction to Programming with Python
- Technology and Society
- Essential Mathematics for Business (With MATLAB)
- Communication and Culture
- Fundamentals of Innovation and Entrepreneurship (FIE) Seminar II
- Logic and Critical Thinking
- Text and Meaning
- Principles of Management
- Introduction to Advertising
- Introduction to Public Relations
- Visual Communication
- Fundamentals of Innovation and Entrepreneurship I
- Leadership Seminar I
- Communication Laws and Ethics
- Copywriting for Strategic Communication
- Digital Analytics for Advertisers and Public Relations Practitioners
- Introduction to Photography
- Public Relations and Media Interface
- African Studies
- Fundamentals of Innovation and Entrepreneurship II
- Case Studies in Strategic Communication
- Consumer Preference and Behaviour
- Public Speaking Techniques
- Theories of Communication
- Leadership Seminar II
- Entrepreneurial Strategy and Business Models
- Brand Management
- Communication Research Methods
- Crisis Management
- Digital Marketing Communications Strategy I
- Media Lab: Advertisement Production
- Account and Media Planning
- Collaborative Communication
- Corporate Social Responsibility
- Digital Marketing Communications Strategy II
- Social Media and Online Communities
- Industry Internship
- Communications Project I
- Customer Experience Design
- Live Event
- Multimedia Production
- Advanced Writing for Professional Communicators
- Contemporary Issues and Practice in Advertising and Public Relations
- Documentary Storytelling
- Communications Project II
Why ACity
- Home to students from over 23 countries across africa
- Houses a digital makerspace and a technology & Entrepreneurial center for creative freedom & innovation
- A fully digitized campus with the fattest internet speed in a ghanaian university
- Experienced Faculty with industry experience. Student-to-faculty ratio 5:1
- 70% practical lessons
- Every ACitizen has the opportunity to do a work placement every vacation
