Emmanuel Kwame Yeboah is a lecturer in Academic City University’s Department of Business Administration & Entrepreneurship. His expertise spans marketing and entrepreneurship. His work connects market development with entrepreneurial selling, customer relationships, operations, and the growth of viable ventures. He teaches innovation and entrepreneurship, entrepreneurial selling, market intelligence, operations, customer relationship management, and global planning and logistics, helping students apply theory to practical and professional contexts. He holds an MPhil in Marketing with an entrepreneurship option and a BSc in Business Administration from the University of Ghana, alongside professional marketing and international training credential. He is currently pursuing a PhD. He has completed professional development in sustainable corporate social responsibility through the Danida Fellowship Programme. He contributes to experiential, context-responsive education and interdisciplinary collaboration at Academic City.