Antoinette Yaa Benewaa Gabrah

Dr Antoinette Yaa Benewaa Gabrah is a lecturer in Academic City University’s Department of Business Administration & Entrepreneurship. Her expertise spans marketing, customer experience, brand management, sustainability marketing, digital marketing and entrepreneurship. Her work connects market insight and customer value creation with innovation, sustainability and the growth of new ventures. She teaches principles of marketing, enterprise development, customer experience design, brand management, market intelligence, digital analytics and international entrepreneurship, helping students apply theory to practical and professional contexts. She holds a PhD in Marketing from the University of Professional Studies, Accra, an MPhil in Marketing from the University of Ghana, a BSc in Marketing from UPSA, and a diploma in education from the University of Education, Winneba. Her research contribution has received institutional recognition. She contributes to experiential, context-responsive education and interdisciplinary collaboration at Academic City.